The Influence of Broadcaster Performance at Suara Wajar Radio 96.8 FM on Listener Satisfaction in the “Gita Kenangan Indonesia” Program

This study aims to analyze the influence of broadcaster performance on listener satisfaction in the "Gita Kenangan Indonesia" program on Suara Wajar Radio 96.8
FM in Bandar Lampung. The background of this research is rooted in the declining trend of radio listenership amidst the rise of digital media, although the "Gita Kenangan Indonesia" program remains one of the station’s most favored shows with a loyal audience. This research employed a quantitative approach using a simple linear regression method. The sample consisted of 51 respondents selected using simple random sampling. The results revealed that the broadcaster’s performance significantly influences listener satisfaction, as evidenced by a significance value of 0.031 (< 0.05) and a determination coefficient (R Square) of
0.378. This implies that the broadcaster’s performance accounts for 37.8% of the variance in listener satisfaction. The findings suggest that elements such as communication skills, interaction with the audience, and creative content delivery play a crucial role in fostering audience satisfaction and loyalty.

Keywords : broadcaster performance, listener satisfaction, Gita Kenangan
Indonesia program